NATO bracelet 20mm smartwatch by NATOCONCEPT blue

Blue that works at the office

Blue is the colour that makes a smartwatch presentable in a meeting. In the NATOCONCEPT line, weave density is what counts: the strap sits straight from the first fitting. Loose nylon would sag within a summer; this one holds. Buckle and keepers in black PVD rather than bright steel. 30° machine wash accepted.

Two lengths, not a G10

To be precise. The British G10 is a single band running under the watch. This model is made of two lengths mounted on the spring bars, like a leather strap. It keeps the look and the material, but the build differs — and that is exactly what makes it work on smartwatches. The spring bars are Quick Release: everything mounts by hand, with no tools.

Check the fitting before ordering

This strap attaches to spring bars. Your smartwatch has to have them: many do, some do not. Measure the gap between the lugs; if it is 20mm, you are good. With a proprietary slide or clip, fitting is not possible. Our guide to strap widths avoids a sizing mistake, and how to secure a NATO strap details how it holds.

The Apple Watch case

To be clear before you buy: no spring-bar strap mounts on an Apple Watch without an adapter. We offer a dedicated version with adapters designed for that fitting. The range also comes in black version and khaki version. All our smartwatch models are gathered here: NATO straps for smart watches. And if you also wear a mechanical watch, our 20mm NATO straps come in the same colourways, single-piece this time.